Gone are The Days Where to Build a Medical Practice You Just ‘Hang a Shingle’…
By Natan Schleider, M.D.
July 1st, 2017
“Hang a Shingle?!” What are you talking about? Most young readers are probably unfamiliar with this expression.
To “hang a shingle” refers to a time before the internet (yes, the stone ages) where, when starting a medical practice–or any other small professional business for that matter like a law practice–a young doctor hung a sign with his or her name engraved (often in front of their home office) to attract new patients.
A shingle here refers to a piece of wood I suppose, not to be confused with the painful rash caused by Varicella Zoster virus yet I digress.
Having just put up a newly revised website, apparently, my blogs carry more weight with search engines than my board certifications–so says my online marketing campaign adviser.
Is this why I am writing or should I say blogging? Sure in part.
A bunch of other factors such as how often I tweet on twitter.com and how often my patients “like” my practice on various social media outlets will help get my practice’s website, www.doctorinthefamily.com, highly ranked on Google and other search engines when patients are looking for a doctor.
In other words, I could be a Nobel prize-winning, cancer-curing, super nice medical doctor but without the social media buzz, my website would not be highly ranked.
Apparently, I’m a dinosaur who has stayed away from the social media limelight for far too long.
Adapt or die.
Follow me on facebook and twitter. Oh, I do not have accounts with them set up yet. And writing that is like nails on a chalkboard.
But if everyone else is glued to their smartphones not interacting with the humans around them, walking into telephone poles as their thumbs busily peck away, I should see what all the hype is about, right?